Kelli is one of Prima Salon’s styling mavens. Having grown up in the salon industry with many relatives in the beauty business, Kelli is very familiar with salon culture and has, from an early age, been enthralled by its focus on beauty, energy, and that uplifting feeling that comes from getting one’s hair done—whether it be a simple touch-up on a look one loves, or an exciting and total transformation. She loves creating new colors and cuts for both men and women. Her favorite looks are those that, while having mostly a classic and natural feel, also possess just a bit of edginess, creating an entire look that is unique and tailored to the client’s needs and personality.

Shana combines years of experience designing hair and an in-depth education – including training at Vidal Sassoon, with her life-long interest in hairstyling. Whether exploring new concepts or recreating classic looks, her defining talent is the capacity to see each client with a fresh vision for their hair and their overall look, at every appointment. Professionals, and others with tight schedules, will appreciate Shana’s organization and preparation which make her appointments exceptionally reliable.

Jen has graced Prima with her amazing style and talent for more than ten years. Her remarkable ability to bring out the alluring side of any woman with ease is Jen’s signature. She taps into a well of creativity in her cutting and coloring, finished off by superior blowout skills, to give every person who leaves her chair the sense of excitement and beauty one should expect from the salon experience.

Mimi has returned to Prima. After living in France for a year, Mimi gained a new perspective on beauty and elegance. With her broad experience and knowledge she is well versed in every aspect of styling and she is known for her beautiful and precise highlights, colors and color corrections. Mimi is passionate about giving her clients natural, healthy and radiant hair to suit their lifestyles.

Mallory grew up in her Mom’s salon in Seattle. She fell in love with the industry and the way it constantly changes. She is always furthering her education to stay in touch with the latest trends. Mallory specializes in bold, vivid colors, as well as beautifully blended naturals. She has also trained with Elicia Leivia in men’s barbering techniques. This gives her an eclectic clientele who come to her for everything from boho braids and beach waves to updos for Proms and weddings.


Brandi is the owner of Prima Salon. Her vision has produced a beautiful space that is light, modern and comfortable; designed for clients to enjoy while receiving exceptional care. Brandi is also a vastly experienced esthetician known for resolving long-standing skin problems and helping clients feel at ease. As a European classically-trained esthetician she is a firm believer that beauty starts from within, and employs a holistic approach to solving health issues manifesting in the skin. Using keen observation, intuition, facial massage and sophisticated organic and other premium products she can transform the look and health of your skin.

Shelley has been an esthetician and resident make-up artist at Prima for over 10 years. She loves waxing, corrective skin care and working with mature skin. She also has extensive training as a make-up artist, and has worked on-location doing make-up for weddings and photography. Shelley is particularly excited about seeing visible transformations, whether through artfully applied make-up or a series of specialty peels.

Kathleen is a licensed massage therapist and esthetician. She has lived in Santa Cruz for 30 years, 21 of which she worked here at Prima! She formerly managed a dance studio and has a deep interest in helping her clients maintain their overall health and well-being. Kathleen is very nurturing, loves doing massage and facials and is dedicated to keeping us all at our best.

Sommer, our brow-guru and esthetician, is a native of Santa Cruz and has been at Prima for 9 years. She enjoys all aspects of skin-care and waxing. She has a loyal clientele who have been known to travel far and wide for her expertise with eyebrows! She loves her job, and her impeccable work reflects this.

Briana is not new to Prima, however, she has recently stepped into the role of esthetician. Longtime interests in nutrition and well-being were integral in leading Briana to pursue this field. She looks forward to incorporating her knowledge of natural health practices into her skincare, with the goal of cultivating and maintaining the health of her client’s skin.

Prima Salon   312 River Street, Santa Cruz, CA 95060   phone: 831.423.3360   email:
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